What is the first step in achieving great publicity for you or your company?

At Empower, we believe that great publicity begins with an impressive press kit. The press kit is how the media is first introduced to your unique ideas and business philosophies. But not all press kits are created equal. So how do we create the perfect press kit at Empower? 

Say cheese.  All press kits should include a high-resolution, professional headshot of you and any other people at your company who might potentially be spokespeople. We believe in the power and the professionalism of the traditional Hollywood headshot, which only includes the head and shoulders. If you do not have a photograph about which you feel confident, we can send our gifted and renowned photographer, Jill Paider, to take the perfect headshot for you. 

 Put your best foot forward. Your press kit should also include any noteworthy press your company has received in the past, such as newspaper clippings or magazine articles. These clips can help the press better understand your company and also help them see how newsworthy you are. The press kit can also include other commercial materials from your business, such as brochures, product samples, or anything else which might illuminate who you are to the press. A biography is also included, which can either be composed by you or by our professional writer on staff.  

The final product.  The final product is placed in a preprinted folder with your company’s logo on the front, or in a clear folder with your headshot inserted on the front. The press kit is then mailed to at least one person at every important media outlet in the nation. (We can cater our press kit mailing list to each client’s specific needs and publicity goals.) 

The press kit is an important part of the PR process. It introduces you to the media and illustrates how television-worthy and remarkable you and your company are.  Come to Empower today for a free consultation and let us show you how a carefully crafted press kit can take your business to the next level of success.