Reporters, editors, and producers get swamped with thousands of pitches every month. How does Empower make sure that our pitches stand out from the rest?

Aside from hiring creative and intelligent PR experts, we also make sure to create a number of pitches which are “fully-reported.” A fully-reported pitch includes a story idea, complete with research, for reporters to utilize. In other words, we don’t just tell the press that our client has the best burger in Chicago. We also tell them about other delicious restaurants in Chicago that have great burgers, and then discuss what makes our client’s burgers so unique and newsworthy.

Not only do fully-reported pitches make the media’s job easier (since they have all the research they need right in the pitch), but it also helps reporters and producers to visualize how the story angle would be laid out and why our client would be a good fit in the story. By being of service to the media and simplifying their lives, Empower and our clients become known as a go-to for future stories and programs.

Empower PR also has a writer on staff that can offer original content to magazines and newspapers on the clients’ behalf. These ghostwritten articles help the client to receive press in new media like the Internet and blogs, as well as in trade publications and national newspapers. These articles help to create credibility within the client’s field, along with creating name recognition and personality within the media. Via these personalized articles and blogs, clients can build appeal and trust with their potential customers.   

In addition to fully-reported pitches and ghostwritten articles and blogs, Empower also creates “Letters to the Editor” for clients when there is a relevant story in the news. For instance, if a client is dedicated to the “green” movement and eco-friendly business management, the Empower staff authors a letter to national newspapers on behalf of the client regarding the latest “green” news. Not only does this help the client get their name and their business in national papers, it also helps readers to better understand what makes the client and his business unique and wonderful. 

For more information on how Empower can use new media, fully reported pitches, fully authored articles, and letters to the editor to launch your business into the limelight, contact us today!