How to Be of Service to the Media
Have you ever wondered how some businesses or individuals routinely appear on television or in the newspapers? What do they offer that makes them so appealing to the media?
Well, a fantastic business model and a wealth of expertise is just the beginning. If you want to appear in the media, you have to be of service to the media. Free, regular placements in the media can only happen when you serve the media and make their jobs easier.
At Empower Public Relations, we work hard to make sure that our publicity efforts simplify the jobs of producers, writers, and reporters. Here’s how:
We media train our clients. A client who is well-spoken, stays on point, and gives a great interview is a client who will be asked to return to the program or publication. Many PR firms do not train their clients and instead just throw them into the ring, which can be a disaster. Indeed, even the most articulate and intelligent person can give a bad interview. Practice really does make perfect, and there is no substitute for experience. This is where we come in—we have the experience and the tips to help make every one of our clients a success in the media, whether it is on television, in print, or on the web.
We know what the media wants. When we pitch our clients, we don’t just send around a generic profile pitch. Why? Because this is not of interest to the media. Instead, we scour the news headlines and stay up to date on the latest trends, and we find a way to fit our clients into these stories. We make you a part of the stories that the news is already telling, such as by offering an attorney client to speak on the Drew Peterson case, or by offering a florist client to speak on bridal trends. By making you part of the stories they want to tell (rather than trying to convince them to tell a story about you), we make your expertise of service to them.
Are you ready to become of service to the media and, in turn, become a nationally-known business? Call 312.961.9492 to learn more.
